Quick Facts:
- Wrangler Smoky Mountain price: $50,545 before destination, or $52,540 with the $1,995 destination charge.
- Model: 2027 Jeep Wrangler Smoky Mountain, four-door only, the tenth Twelve 4 Twelve drop.
- Paint: Bright White and Hydro Blue cost nothing extra; five colors add $595; Joose adds $795.
- Options: Sky One-Touch power top for $1,995; Alpine premium audio for $995.
- Engines: 2.0L turbo is standard; the 3.6L V6 carries no extra charge in the builder.
- Tires: 33-inch BFGoodrich KO2 standard; 35-inch available, with no published price.
- Four-door base prices: Willys $46,580 and Rubicon $51,330, both before destination.
- Best for: Buyers who value the body-color top and blacked-out styling over a front locker.
 5 min read
In This Article
Overview: What Jeep’s Build Sheet Now Shows
The Wrangler Smoky Mountain price is finally public. Jeep’s four-door starts at $50,545 before a $1,995 destination charge. Add the two, and the sticker reads $52,540 before options, taxes and fees.
Jeep unveiled the 2027 Smoky Mountain on August 20 as the tenth drop in its Twelve 4 Twelve series. At launch, the company called it $80 above a popularly equipped Willys, but it gave no Willys price. As a result, buyers had no way to test the claim. Our Smoky Mountain Edition launch coverage explains the package, while this article puts numbers on it.
Jeep’s 2027 Wrangler page lists the Wrangler Willys price at $46,580 and the Wrangler Rubicon price at $51,330 for four-doors. Both figures exclude destination. In addition, Jeep’s Wrangler configurator, as reported on November 1, shows paint, power top and audio prices. This article uses those figures, so confirm your own build in the builder before you visit a dealer.
Whichever trim you choose, mud and snow end up on the floor. LASFIT and CAT list all-weather liners for 2018 to 2027 Wrangler JL Unlimited gas models, including the LASFIT cargo liner for builds without a subwoofer. A separate LASFIT cargo version fits builds with a subwoofer, so match the liner to your audio system and confirm fitment on each listing.
Floor and cargo liners for a four-door Wrangler
LASFIT Floor Mats for Jeep Wrangler JL 2018-2026 2027 Unlimited 4 D…
LASFIT Mats for Jeep Wrangler JL 2018-2027 4 Doors Cargo Without SU…
CAT JustFit Floor Mats for 2018-2027 Jeep Wrangler JL Unlimited 4-D…
Wrangler Smoky Mountain Price, Paint and Option Costs
The table below stacks the Smoky Mountain MSRP and each priced extra from the builder. We found no published price for the 35-inch tire package, so it is left out.
| Item | Cost |
|---|---|
| Base price, four-door | $50,545 |
| Destination charge | $1,995 |
| Starting sticker | $52,540 |
| Bright White or Hydro Blue paint | No charge |
| ’41, Black, Earl, Firecracker Red or Granite Crystal Metallic paint | $595 |
| Joose paint | $795 |
| Sky One-Touch power top | $1,995 |
| Alpine premium audio | $995 |
| 3.6L V6 in place of the 2.0L turbo | No charge |
A realistic build shows how fast the total climbs. For example, Joose paint, the power top and Alpine audio add $3,785, which brings the total to $56,325 before taxes and fees. Meanwhile, Bright White or Hydro Blue holds the sticker at $52,540.
What the Base Price Includes
Before you add extras, look at what the $50,545 already buys. Jeep lists the Willys hardware as standard. Specifically, you get Dana 44 front and rear axles, a locking rear differential, a 4.10 axle ratio, steel rock rails and a trailer hitch. Each item is named in Jeep’s launch release.
The look belongs to the edition. Body-color fender flares and a body-color hardtop, a gloss black seven-slot grille and 17-inch smoky black wheels set it apart. Heated seats, a heated steering wheel and dual-zone climate control are also standard, while the 33-inch tires come from BFGoodrich.
Under the hood, the 2.0L turbo is standard, and the builder lists the 3.6L V6 at no extra charge. If you want 35s, read our factory vs aftermarket 35s cost breakdown before you spend.
Wrangler Smoky Mountain Price vs. Willys and Rubicon
Now set the base price against its neighbors. Start with the Wrangler Willys price. Jeep lists the four-door Willys at $46,580, so the Smoky Mountain costs $3,965 more at base. If Jeep compared base prices, its $80 claim implies a popularly equipped Willys carries about $3,885 in options. Price your own Willys in the builder to see whether the gap holds.
Next, the Wrangler Rubicon price. The four-door Rubicon lists at $51,330, only $785 above the Smoky Mountain. For the extra $785, Jeep’s page names Rock-Trac 4×4 with a 4:1 low-range transfer case. It also lists Tru-Lok lockers front and rear and a full-float rear axle. In contrast, Jeep’s release for the Smoky Mountain names a locking rear differential and does not mention a front locker.
| Four-door trim | Base price | Versus Smoky Mountain |
|---|---|---|
| Willys | $46,580 | $3,965 less |
| Rewind | $49,380 | $1,165 less |
| Smoky Mountain | $50,545 | Base |
| Rubicon | $51,330 | $785 more |
Prices come from Jeep’s 2027 Wrangler page and exclude destination. The Rewind edition fills the gap between Willys and Smoky Mountain. Other outlets list different Willys figures, so treat the builder as the final word. Our 2027 Wrangler lineup and pricing report covers the rest of the range.
What This Means for You
The ladder points to a simple choice. Order the Smoky Mountain if you want the body-color top and blacked-out styling, and you drive mostly dirt roads and moderate trails. Since the rear locker and 33-inch tires come standard, the package suits this use well.
Skip it if you expect serious rock crawling. Because the Rubicon lists front and rear lockers plus 4:1 low range, its extra $785 buys the stronger trail kit. I would price a Rubicon before signing for any special edition.
Timing matters as well. Jeep calls the Smoky Mountain a limited-quantity drop. However, Stellantis says the new Wrangler will cost less. Weigh this if you are willing to wait until the second half of 2027. Finally, expect the window sticker to land above $50,545, because destination and options add to the base price.
If you plan to run the 33-inch KO2s on dirt roads and moderate trails, three items fit the plan. The VIAIR 400P portable compressor lists support for tires up to 35 inches. Next, the ARB E-Z Tire Deflator adds a valve core removal handle and a 10-60 PSI gauge for airing down, while the ARB snatch strap carries a 17,600 lb load rating. A snatch strap needs a second vehicle, so travel with a partner.
Trail gear for 33 and 35-inch tires
ARB ARB505 Deflator Kit 10-60 PSI Tire Pressure Gauge Rapid Air Dow…
ARB 4x4 Accessories ARB705LB Recovery Snatch Strap Orange 30' x 2 3/8"
Final Thoughts
The Smoky Mountain is a styling and comfort package on Willys hardware, and the build sheet now shows the cost. At a Smoky Mountain MSRP of $50,545 before destination, it asks $3,965 more than a base Willys and $785 less than a Rubicon.
Pick the Smoky Mountain if a body-color top and the blacked-out look matter most to you. Choose the Rubicon if front and rear lockers and low-range gearing matter on harder trails. Neither choice is wrong, because the right one depends on where you drive.
I have owned five Jeeps, including two Wranglers, and I love the brand. As a result, I understand the pull of a special edition. Even so, I would build both trims in the Wrangler configurator, compare the totals and then decide.
Frequently Asked Questions
What is the Wrangler Smoky Mountain price with destination?
The base price is $50,545, and the destination charge adds $1,995. Therefore, the starting sticker is $52,540 before options, taxes and fees.
How does the Wrangler Smoky Mountain price compare with a Rubicon?
It is $785 lower at base. The four-door Smoky Mountain starts at $50,545 and the four-door Rubicon at $51,330, both before destination. However, the Rubicon lists front and rear lockers and 4:1 low range.
Does paint change the Wrangler Smoky Mountain price?
Yes. Bright White and Hydro Blue cost nothing extra. Five colors add $595 each, including Black and Firecracker Red, while Joose adds $795. Since the hardtop and fender flares match the body, the paint choice makes a noticeable difference on this edition.
How much is the power top?
The Sky One-Touch power top is a $1,995 option. Without it, the Smoky Mountain comes with a body-color hardtop.
Which engines come with the Smoky Mountain?
The 2.0L turbo is standard, and the 3.6L V6 carries no extra charge in the builder. Both engines pair with an eight-speed automatic.
Does the Smoky Mountain come with 35-inch tires?
No. The edition ships with 33-inch BFGoodrich KO2 tires, and Jeep lists a 35-inch KO2 setup as available. We found no published price for it.