Quick Facts: new Ford Bronco models at a glance
- Topic: Ford’s plan for more new Ford Bronco models
- Source: Ford product exec Jim Baumbick, via Expedition Portal
- Sales milestone: Bronco outsold Wrangler in April 2026
- April volume: 17,073 Broncos, up nearly 19% year over year
- Latest variant: 2027 Bronco Filson, mid-$70,000s
- Rumored (unconfirmed): overland trim, hybrid, V8
- Best for: Off-road buyers tracking new Ford Bronco models
7 min read
In This Article
New Ford Bronco Models Overview: Ford Says It Is Not Done
Ford is signaling a wave of new Ford Bronco models, and the timing follows a real sales milestone. Product executive Jim Baumbick told the press the Bronco has “a lot of white space left” and “many more variants and special editions” ahead. Expedition Portal reported the comments on June 19, 2026. For off-road buyers, the message reads clearly: the lineup keeps growing rather than settling.
The confidence has a foundation. In April 2026, Ford sold more Broncos than Jeep sold Wranglers, the first monthly win since the Bronco returned in 2021. The 2027 Bronco Filson, a premium 4×4 with Raptor-grade hardware, shows the newest direction. Together, the numbers and the fresh trim point to an expanding family.
Read the executive quotes with some caution. The remarks trace to a single secondary source relayed by Expedition Portal, and the original outlet’s link no longer loads. The broad plan fits Ford’s public behavior, yet the exact wording rests on one chain of reporting. We flag the specifics as attributed rather than first-hand.
Key Facts at a Glance
| Detail | What We Know |
|---|---|
| Executive quoted | Jim Baumbick, VP Advanced Product Development |
| Report date | June 19, 2026 (Expedition Portal) |
| Sales milestone | Bronco outsold Wrangler, April 2026 |
| April Bronco sales | 17,073 units, up nearly 19% YoY |
| Newest variant | 2027 Bronco Filson, mid-$70,000s |
| Filson engine | Twin-turbo 3.0L V6, shared with Raptor |
| Rumored variants | Overland trim, hybrid, V8 (unconfirmed) |
What Ford Executives Said
Jim Baumbick, Ford’s vice president of advanced product development and cycle planning, framed the Bronco as an unfinished project. He described “a lot of white space left” and said the team is only “scratching the surface” of the brand’s potential. He added the brand has “a ton more coming” and would not ease off the pace.
Those words matter because they come from the executive who plans future product, not a marketing spokesperson. Cycle planning decides which variants reach production and when. When the person in this role talks about untapped space, it signals real intent behind the pipeline.
Still, treat the quotes as attributed rather than confirmed fact. Expedition Portal relayed them from another outlet whose original page now returns an error. The direction aligns with Ford’s steady stream of Bronco editions, yet no Ford newsroom release lists the exact roadmap. We recommend reading the statement as a strong hint, not a product announcement.
Why New Bronco Models Have Momentum
The sales data gives the plan weight. Ford’s April 2026 report showed 17,073 Broncos sold, a gain of nearly 19% year over year. For the first time since the nameplate returned in 2021, monthly Bronco volume topped Wrangler volume. Jeep does not publish monthly totals, so Ford tallied the head-to-head result.
The full-year picture stays closer. In 2025, Ford sold more than 146,000 Broncos in a record year, while Wrangler moved roughly 167,000 units. Jeep still led the calendar year, yet the gap narrowed and the momentum shifted toward Ford. One strong month does not decide a segment, though it does explain the confidence.
For off-road shoppers, the takeaway is competition. A closer race pushes both brands to add capability and trims. More rivalry between the Bronco, the Wrangler, and the INEOS Grenadier means more factory-built options for trail buyers, plus more pressure on pricing.
The Filson Shows the Upmarket Push
The 2027 Bronco Filson is the clearest example of where the new Bronco lineup is heading. Ford built it with Filson, a Seattle outfitter founded in 1897, and priced it in the mid-$70,000s. Orders open in fall 2026, with showroom arrivals in early 2027.
Notably, the hardware borrows from the Bronco Raptor. It uses the twin-turbo 3.0L EcoBoost V6, a standard Sasquatch package with front and rear lockers, 35-inch tires, and high-performance Fox shocks with internal-bypass technology. Moreover, Ford calls the 35s the largest of any premium 4×4 SUV. Trail tech also includes seven G.O.A.T. modes, Trail Turn Assist, and a 360-degree camera.
Inside, the Filson leans luxury with quilted leather, ventilated front seats, heated rear seats, upgraded B&O audio, and a 12-inch SYNC 4 screen. Ford claims about 20% less perceived wind noise than the 2021 Bronco. Our full breakdown of the Ford Bronco Filson First Edition covers the trim in depth.
What New Bronco Models Might Arrive
Beyond the Filson, the rest sits in rumor territory, so treat this section as unconfirmed. Expedition Portal’s Dan Grec floated a factory overland trim as the most compelling idea. Such a package would bundle roof racks, auxiliary lighting, recovery gear, upgraded suspension, onboard power, and extra fuel capacity. Jeep never offered a first-party overland Wrangler, so Ford would own the niche.
However, other ideas carry less support. For example, a V8-powered Bronco stays pure speculation, since Ford has never committed to one publicly. Electrified variants look more plausible for torque and low-speed control. Meanwhile, Bronco6G reported a hybrid Bronco teaser, although sources disagree on whether it shows the full-size Bronco or the smaller Bronco Sport.
For now, the safest read is more of the same formula. Ford has churned out special editions like the Heritage and Stroppe trims. Therefore, additional editions and performance tweaks look likely. A body-on-frame ladder chassis underpins the current Bronco, which gives Ford room to add capability-focused packages without a full redesign.
New Ford Bronco Models vs. the Wrangler Lineup
The push behind new Ford Bronco models lands directly on Jeep. The Wrangler counters with a deep bench, from the base Sport to the Rubicon, the Rubicon 392 with a V8, and the 4xe plug-in hybrid. Jeep already sells the electrified and V8 options Ford only hints at, so Jeep holds a breadth advantage today.
In contrast, Ford answers with premium reach. The Filson stacks Raptor hardware and luxury materials in one package. Similarly, the Bronco Raptor chases desert performance above most Wrangler trims. Where Jeep spreads across price points, Ford is building a taller ceiling with richer, more capable flagships.
For a buyer choosing today, the decision comes down to priorities. Pick the Wrangler for a proven hybrid or a factory V8 right now. Watch the Bronco if you want the newest premium off-roaders and the prospect of a factory overland trim. Jeep also plans a Wrangler-based Scrambler pickup, detailed in our report on the Jeep Scrambler SRT pickup.
Final Verdict
The case for more Bronco variants rests on solid ground even with the sourcing caveat. Ford’s April 2026 sales win and the Raptor-grade Filson prove the brand is investing hard in the nameplate. For off-road buyers, more variants mean more choice and more pressure on Jeep to respond.
However, the soft spot is specifics. The executive quotes trace to a single relayed source. In addition, every fresh variant beyond the Filson stays a rumor. As a result, shoppers who want a confirmed hybrid or V8 off-roader today will find them at Jeep, not in a Ford showroom.
On value, the Bronco story rewards patience. If Ford delivers a true factory overland trim, it would fill a gap Jeep left open for years and reward buyers who wait for the right package.
Track the Bronco closely if you plan a purchase in the next two years, and test the Filson if a premium trail rig fits your budget. If you need electrification now, the Jeep Wrangler 4xe remains the alternative to drive first.
Frequently Asked Questions
Are new Ford Bronco models officially confirmed?
Ford executive Jim Baumbick signaled many more Bronco variants in comments reported by Expedition Portal on June 19, 2026. The 2027 Bronco Filson is confirmed and on the way, while other new Ford Bronco models remain hints rather than official announcements.
Did the Bronco outsell the Jeep Wrangler?
Yes, in April 2026. Ford’s sales report showed 17,073 Broncos sold, up nearly 19% year over year, topping Wrangler volume for the month. Jeep still led the full 2025 calendar year with roughly 167,000 Wranglers to about 146,000 Broncos.
What is the 2027 Bronco Filson?
The Bronco Filson is a premium 4×4 built with the Filson outfitter brand. It uses the Raptor’s twin-turbo 3.0L V6, a Sasquatch package with 35-inch tires and dual lockers, and Fox shocks. Pricing starts in the mid-$70,000s, with orders opening in fall 2026.
Will there be a hybrid or V8 Bronco?
Neither is confirmed. Reports mention a hybrid Bronco teaser, though sources disagree on whether it shows the full-size Bronco or the Bronco Sport. A V8 Bronco stays pure speculation, since Ford has never committed to one publicly.
Is a factory overland Bronco likely?
It stays a rumor for now. Industry writers have floated a factory overland trim with racks, recovery gear, and extra fuel capacity. Moreover, Ford has the ladder-frame platform to support one. Still, no official overland trim exists yet.