Is this the best overlanding camping rig?

[Giovanni]

This photo ended up in my Facebook feed yesterday. So awesome that I'm going to use as my avatar here! Seriously tell me this thing wouldn't be awesome??

 

[Truck Norris]

OK, that is cool. Very cool. Assuming this isn't AI created, I'm curious though on the motor. There is no way the original motor could move that. Not at least without some serious gearing.